Beijer Electronics privacy policy for personal data

Malmö 2018-05-24

YOUR PERSONAL INFORMATION IS IMPORTANT FOR US

Beijer Electronics web sites are owned by Beijer Electronics Group AB (Beijer Electronics) and take privacy in the most serious way and use data that identifies individuals (hereinafter Personal Data) in accordance with this policy.

This policy applies to all Beijer Electronics websites. For us it is important that the personal data you as a customer and reader entrust us with are handled in a cautious, responsible, transparent and legal manner. In this text we will outline what we do with your personal information. We are also responsible to do this according to Swedish and European data protection legislation. 
The purpose of this information is to provide you with more detailed information about why and how we treat your personal information when using our services and subscribe to our services.

WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA

When you sign up for a newsletter from Beijer Electronics and use our websites and apps, Beijer Electronics Group AB is responsible for your personal data. According to the law Beijer Electronics Group AB is considered the data controller.

HOW DO WE COLLECT YOUR PERSONAL DATA

The primary source of personal information about you is yourself, information you provide when you sign up for a service, or update your information in connection with a newsletter or e-mail. Examples of such personal data are name, contact details such as e-mail address, mobile phone number, shipping address, desired payment method.

Personal data is also created as a result of reading news on our site, using services and communicating with us. For example, we can save visitor and traffic data and communication data. Examples of such personal data are, your IP address, device type, operating system, and browser. This information is collected through so-called cookies and used to get to know you so that we can target relevant offers and provide you with an individualized experience when using our services. In order to do this we need your consent.

If you choose not to provide the requested personal information, we are not able to provide you with the services included in our offer. We will clearly state when it is mandatory to provide certain information in order to use or share some product, service or offer. We will also be clear when the delivery of a particular service requires your consent.


OBJECTIVES AND LEGAL BASIS FOR THE TREATMENT OF YOUR PERSONAL DATA

Your personal information, as a user, is processed for the following purposes based on the legal basis set out below. Below we also describe how we treat your personal data for marketing purposes.

 

PURPOSE
LEGAL BASIS
To manage your customer profile, we treat personal data for different purposes:
- Create and manage your sign up’s for newsletters or other ordered services
- Follow order history
- Manage history e.g. about payment methods
To complete an agreement where you are a part
To fulfill your order of services:
- Keep accurate and up-to-date information about your customer profile
To complete an agreement where you are a part
To conduct profiling:
- By analyzing your behavior on our websites and apps, we may send you targeted information and marketing through different digital channels such as e-mails, text messages, push notifications, social media
Consent that means you approve of this kind of processing
In order to provide a relevant & personal user experience on our websites:
- Provide visitors with personalized content, such as by showing relevant news
- Relevant recommendations
- Present offers you are likely to like based on what others like you or what you showed interest in
It is in our interest to provide a high user experience through the easy use of our services and that what we communicate are perceived as relevant
In order to handle customer service issues:
- Communicate with you as a user of our services and answer questions
- Investigate complaints or support cases (including technical support) 
To fulfill the agreement in which you are a party.
Balancing of interests, our legitimate interest is to provide effective support to our users and subscribers

 

 

SPECIFIC ABOUT DIRECT MARKETING

Subject to your express consent, we will send and publish information and promotion on a regular basis through the various digital contact areas based on profiling of the personal information we have about you. Several of the offers will be customized to how you used our service and our channels.

 

HOW LONG WE SAVE YOUR PERSONAL DATA

We save your personal information as long as they are required for the above purposes and as long as it has to be saved due to legal requirements, after this the data is removed or anonymized.

For marketing purposes, information older than 3 years is not used.

 

YOUR RIGHTS

According to EU data protection legislation, you as a user have certain statutory rights in relation to the personal data we handle about you. You have the right to access your personal information, right of rectification and deletion and right to object to treatment such as direct marketing.

 

WHO YOU CONTACT

If you wish to exercise any of your statutory rights, please contact our Sales support or if you have questions regarding the processing of your personal information or would like to update your personal settings how we communicate with you.

You can at any time refrain from receiving marketing communications from us by clicking "unsubscribe" in the email communication we send you.

 

Beijer Electronics

Stora Varvsgatan 13a
201 24 Malmö