Business model

At Beijer Electronics HMI Products we develop, market, sell and support HMI (Human-Machine Interface) products for industrial and non-industrial automation. Our customer groups include, e.g., machine builders and system integrators in all parts of the world.

We strive to keep product development innovative, world-leading, and remaining one step ahead of competitors. Products should be compatible with all of the world's leading automation equipment brands. Our in-house hardware and software development include design, testing, and documentation. Other services include customer tailored products, technical support, service, and training.

Our marketing, sales and support channels are:

• Subsidiaries in China, Germany, Taiwan and the US.
• Beijer Electronics Automation, operating in the Nordic and Baltic countries.
• A world-wide distributor network.
• Brand label partners, such as ABB and Mitsubishi Electric market our HMI under their own brand names.